Love this Simon. I'm a believer that the value is in the systems integration but integrating of what to produce what. The goal has to be trust and the intangibles as you mention. It's so much more complex than it used to be and brands have to keep up. With the introduction of ai brands will have to fully understand their flows but building the right flows is obviously the difference maker.
AI - Human coherence is our logical economic objective-point and I have been talking to @Justin Balthrop about this.
We are co-evolving with AIs and there are aspects of human emotional cognition that the models can’t proceed without. (Aka they are still quite limited without us). The next step is to explore how that plays out. I suspect the big AI companies are (for the time being) nowhere on emotional cognition: AGI will not happen without it. All of that is before you even get to “consciousness” which is a whole other can of worms.
Simon, your great "add" to the concept of customer experience is the need for companies to integrate their organizations around the intangibles that go into the customer experience. I look forward to reading about the "how" of this in future essays!
When 10 people have steaks and but only one has the sizzle, all of the profits flow to the one with the sizzle. This is the essence of creative destruction in economic systems.
Love this Simon. I'm a believer that the value is in the systems integration but integrating of what to produce what. The goal has to be trust and the intangibles as you mention. It's so much more complex than it used to be and brands have to keep up. With the introduction of ai brands will have to fully understand their flows but building the right flows is obviously the difference maker.
AI - Human coherence is our logical economic objective-point and I have been talking to @Justin Balthrop about this.
We are co-evolving with AIs and there are aspects of human emotional cognition that the models can’t proceed without. (Aka they are still quite limited without us). The next step is to explore how that plays out. I suspect the big AI companies are (for the time being) nowhere on emotional cognition: AGI will not happen without it. All of that is before you even get to “consciousness” which is a whole other can of worms.
Great! It's all about the customer experience!
Simon, your great "add" to the concept of customer experience is the need for companies to integrate their organizations around the intangibles that go into the customer experience. I look forward to reading about the "how" of this in future essays!
Right on, Simon! As I’ve heard said “It’s not the steak, it’s the sizzle!”
Of course it’s both, but the intangibles are so important.
When 10 people have steaks and but only one has the sizzle, all of the profits flow to the one with the sizzle. This is the essence of creative destruction in economic systems.